The goals of any E-marketing strategy are to
Increase business leads or revenue
Build trust in your business by providing long term solutions
To deliver on these, you need to work with specialists who have experience in increasing online conversion rates and
traffic. Conversion rate optimisation work includes.
Setting up clear conversion pathways based on your target audience’s buying decision making process.
Internet literacy Rate
Designing webpages and screens that are intuitive to use, bearing in mind the Internet literacy rate of your target audience.
Identifying the correct functionality needed for the calls to action on your website.
Clever e-marketing will help you find new clients and use personalised, content marketing to retain existing clients.